[ From where ]
Where are you moving from?
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Site builder
Webflow
Webflow got you here, and it was a fair trade when you made it.
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Site builder
Framer
Framer got your site live faster than anything else could have, and that was the right trade.
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CMS
WordPress
WordPress runs more of the web than anything else because it earned it, and it probably earned your site too.
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Site builder
Wix
Wix got you online when being online was the whole job, and that was the right call.
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Site builder
Squarespace
Squarespace gave you a good-looking site without a designer or a developer, and that was the right call.
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Headless CMS
Sanity
You chose Sanity because structured content is the right way to build, and it is.
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Headless CMS
Contentful
Contentful was built for serious content operations, and choosing it was a serious decision.
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Headless CMS
Strapi
Self-hosted already, and one step from the code and content living together.
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Custom
Something else?
Custom stacks, legacy CMSs, half-finished rebuilds. We have inherited stranger.
[ Who it’s for ]
Your team made the jump to AI.
Your platform is holding the website back.
The platforms did their job. They let a marketing team run a site without developers, and for a long time that was the best trade on offer. Three things have changed it.
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Your agent is a guest, not an editor.
Platforms were built for a marketer clicking around a visual editor. Your agent doesn’t work that way. It wants to read the files and change them. An MCP or an API lets it reach in, but it’s an agent working through a keyhole: it can’t see the whole site, can’t run it, can’t check its own work before it ships.
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The bill grows with the team.
Seats, plan tiers and item limits mean the cost of shipping climbs with every marketer you add. On code you own it stays flat.
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Leaving gets harder every year you wait.
Every page built inside a platform is a page that has to be carried out of it. The move is at its smallest today.
[ What’s included ]
The same care, whatever the platform.
- Discovery
- Transform
- Run & grow
[ The CMS question ]
Do you have to leave your CMS?
No. The non-negotiable in a migration is ownership: the code and the content, in your repository, under your name. Where the content is edited is a choice inside that.
Our default, and what we recommend for most marketing sites, is content in the repository next to the code. The repo is the CMS. It is what lets your agent work on the whole site, and it means no CMS subscription: no seats, no content held in a vendor’s system, nothing between your agent and your words.
But some teams genuinely suit a headless CMS on the same foundation: some people live in their agents and others want a familiar editor, an editorial team publishes most days, or you publish across languages or markets. Then editors publish through the CMS, the marketers working with agents work through the repo, and it’s still one site with one set of rules. Sometimes the right move is keeping your content exactly where it is while we rebuild what’s underneath it.
[ Recent work ]