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Future of Marketing Work: a brand and website for a three-way event

  • 8 weeks

    from first brief to brand, website and print

  • 3

    partner organisations under one brand

  • 2 days

    of programme designed across web, print and screen

A brand, website and print system for a collaboration between academia, industry and the AI community, delivered in an eight-week sprint.

Where it started

The Future of Marketing Work was a two-day event for digital marketers in Auckland, brought together by three organisations: the University of Auckland, New Zealand AI and Tech Marketing Group. Its programme paired cutting-edge academic research with working marketers, all on one question: how marketers adapt their practices and mindsets to thrive through digital transformation and AI. Three partners needed one identity they could all stand behind, and a website to carry it, on a tight timeline.

The FMW mark on a blue and violet blur.
The Future of Marketing Work site on a phone, on a dark textured ground.

What we built.

We started with the brand: the mark, the colour and type, and a visual language that could run from a phone screen to a printed card. Then we carried it everywhere the event would be seen: posters and mockups for promotion, print for the room, and graphics for the screens. The website, built in Webflow, brought the programme together: the speakers, the sponsors, the schedule and registration, all in the same voice as the print.

The conference site on a laptop against black ribbing, its sponsors along the foot. Six speaker portraits in a grid on a blue gradient. Printed agenda cards on a pale surface, the afternoon sessions listed by time.

Built for the two days.

Every speaker got a page of their own, built from the CMS so the line-up could change right up to the event without anyone touching the layout. The schedule ran day by day, session by session, and the same information was set for print as agenda cards, so the website and the printed programme never disagreed.

A speaker page for Cassie Roma, her portrait beside her biography. The Day 01 schedule, welcome through to lunch.

The result.

A complete event identity, from the logo to the website to the printed programme, delivered in an eight-week sprint for three organisations with three sets of stakeholders. It is a good example of what we do best under time pressure: one system, designed once and applied everywhere.

The conference title on a large screen in a room: two days, 29-30 November.

1 / 7

The Future of Marketing Work site on a phone, on a dark textured ground.
The conference site on a laptop against black ribbing, its sponsors along the foot.
Six speaker portraits in a grid on a blue gradient.
Printed agenda cards on a pale surface, the afternoon sessions listed by time.
A speaker page for Cassie Roma, her portrait beside her biography.
The Day 01 schedule, welcome through to lunch.
The conference title on a large screen in a room: two days, 29-30 November.

[ Signal Studio - Digital & AI partner ]

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# Future of Marketing Work: a brand and website for a three-way event

 

How we branded and built the Future of Marketing Work event in eight weeks: logo, website, posters, print and event graphics for three partner organisations.

 

- Industry

Events / Digital marketing

 

- Service

Branding, website design, Webflow development, print and event graphics

 

- Platform

Webflow

 

- Delivery

8 weeks

 

- Partners

University of Auckland, New Zealand AI, Tech Marketing Group

 

- Location

Auckland, New Zealand

 

 

- from first brief to brand, website and print

 

- partner organisations under one brand

3

 

- of programme designed across web, print and screen

2 days

 

 

A brand, website and print system for a collaboration between academia, industry and the AI community, delivered in an eight-week sprint.

 

## Where it started

 

The Future of Marketing Work was a two-day event for digital marketers in Auckland, brought together by three organisations: the University of Auckland, New Zealand AI and Tech Marketing Group. Its programme paired cutting-edge academic research with working marketers, all on one question: how marketers adapt their practices and mindsets to thrive through digital transformation and AI. Three partners needed one identity they could all stand behind, and a website to carry it, on a tight timeline.

 

## What we built.

 

We started with the brand: the mark, the colour and type, and a visual language that could run from a phone screen to a printed card. Then we carried it everywhere the event would be seen: posters and mockups for promotion, print for the room, and graphics for the screens. The website, built in Webflow, brought the programme together: the speakers, the sponsors, the schedule and registration, all in the same voice as the print.

 

## Built for the two days.

 

Every speaker got a page of their own, built from the CMS so the line-up could change right up to the event without anyone touching the layout. The schedule ran day by day, session by session, and the same information was set for print as agenda cards, so the website and the printed programme never disagreed.

 

## The result.

 

A complete event identity, from the logo to the website to the printed programme, delivered in an eight-week sprint for three organisations with three sets of stakeholders. It is a good example of what we do best under time pressure: one system, designed once and applied everywhere.

 

// Signal Studio - Digital & AI partner

## Related case studies

 

- [Autohive: a website that keeps pace with their marketing team](/case-studies/autohive/)

An AI-agent company's first website, built on a component framework their designers, marketers and agents could all work in, so their marketing team builds its own landing pages and updates without waiting on anyone.

 

- [Split: the A/B testing tool we built for Webflow](/case-studies/split/)

Our own product: an A/B testing tool that lives inside Webflow, so marketing teams test changes on the components their site is built from, without a developer.

 

- [Pacific Health: a refreshed brand, website and ordering app](/case-studies/pacific-health/)

One of the largest natural health supplement distributors in New Zealand and Australia, with a brand unchanged since the early 90s. We refreshed it end to end and redesigned their website and ordering app.