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Pacific Health: a refreshed brand, website and ordering app

  • 20

    page templates designed for the website and ordering app, with multiple screen variations

  • 9

    brand touchpoints refreshed, from the logo to the catalogue covers

  • 2

    customer types served by one ordering app: retailers and practitioners

A brand unchanged since the early 90s, refreshed from the logo to the catalogue covers, and a redesigned website and ordering app for retailers and practitioners.

Where they started

Pacific Health is one of the largest natural health supplement distributors in New Zealand and Australia. It supplies retail stores and practitioners, and has naturopaths on its own team, so the expertise runs deep. The brand did not show it. Unchanged since the early 90s, it looked its age everywhere it appeared, from the logo to the catalogues, and the website and the ordering app their customers use every day had fallen just as far behind.

The Pacific Health wordmark over wet green leaves.
The Pacific Health home page over a misty forest: "Your total natural health supplier."

What we built.

We started with the brand: a refreshed logo and a new colour palette, built to feel current without losing the trust forty years in the business has earned. Then we carried it into everything a distributor puts in front of customers: stationery, business cards and email signatures, posters, print banners and event pull-ups, and the covers of their product catalogues. The marketing website was redesigned around the new brand, so the first thing a retailer or practitioner sees matches the company behind it.

The Pacific Health checkout and shop pages side by side over a plant photograph. Four small Pacific Health diagram cards floating over a dandelion seed head. The Pacific Health home page on a laptop resting on an orange chair.

The ordering app.

Behind the website sits the application where retailers and practitioners log in to browse the full range, place orders and track them. We redesigned it end to end: around 20 page templates, each with the screen variations a real ordering flow needs, from browsing by category and brand to checkout and order history. Then we built the frontend, ready for their own development team to connect to their systems.

The Pacific Health about page over green leaves, on the company's founding in 1984. The Pacific Health shop-all listing, its categories and brands, over dewy grass.

The result.

We delivered the brand, the print, the website design and the app frontend in November 2025. The brand is already at work across their print and stationery. The new website and ordering app are with Pacific Health's internal development team, who are connecting them to their backend before launch.

A Pacific Health orders page on a tablet held in one hand.

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The Pacific Health home page over a misty forest: "Your total natural health supplier."
The Pacific Health checkout and shop pages side by side over a plant photograph.
Four small Pacific Health diagram cards floating over a dandelion seed head.
The Pacific Health home page on a laptop resting on an orange chair.
The Pacific Health about page over green leaves, on the company's founding in 1984.
The Pacific Health shop-all listing, its categories and brands, over dewy grass.
A Pacific Health orders page on a tablet held in one hand.

[ Signal Studio - Digital & AI partner ]

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# Pacific Health: a refreshed brand, website and ordering app

 

How we refreshed Pacific Health's brand, from logo to catalogue covers, and redesigned their website and the ordering app retailers and practitioners use.

 

- Industry

Natural health / E-commerce

 

- Service

Branding, print, website design, app UI design, frontend development

 

- Markets

New Zealand, Australia

 

- Established

1984

 

- Company size

11-50 employees

 

- Delivered

November 2025

 

 

- page templates designed for the website and ordering app, with multiple screen variations

20

 

- brand touchpoints refreshed, from the logo to the catalogue covers

9

 

- customer types served by one ordering app: retailers and practitioners

2

 

 

A brand unchanged since the early 90s, refreshed from the logo to the catalogue covers, and a redesigned website and ordering app for retailers and practitioners.

 

## Where they started

 

Pacific Health is one of the largest natural health supplement distributors in New Zealand and Australia. It supplies retail stores and practitioners, and has naturopaths on its own team, so the expertise runs deep. The brand did not show it. Unchanged since the early 90s, it looked its age everywhere it appeared, from the logo to the catalogues, and the website and the ordering app their customers use every day had fallen just as far behind.

 

## What we built.

 

We started with the brand: a refreshed logo and a new colour palette, built to feel current without losing the trust forty years in the business has earned. Then we carried it into everything a distributor puts in front of customers: stationery, business cards and email signatures, posters, print banners and event pull-ups, and the covers of their product catalogues. The marketing website was redesigned around the new brand, so the first thing a retailer or practitioner sees matches the company behind it.

 

## The ordering app.

 

Behind the website sits the application where retailers and practitioners log in to browse the full range, place orders and track them. We redesigned it end to end: around 20 page templates, each with the screen variations a real ordering flow needs, from browsing by category and brand to checkout and order history. Then we built the frontend, ready for their own development team to connect to their systems.

 

## The result.

 

We delivered the brand, the print, the website design and the app frontend in November 2025. The brand is already at work across their print and stationery. The new website and ordering app are with Pacific Health's internal development team, who are connecting them to their backend before launch.

 

// Signal Studio - Digital & AI partner

## Related case studies

 

- [Split: the A/B testing tool we built for Webflow](/case-studies/split/)

Our own product: an A/B testing tool that lives inside Webflow, so marketing teams test changes on the components their site is built from, without a developer.

 

- [Landlord Studio: one system for two markets, run by their marketing team](/case-studies/landlord-studio/)

Property management software for landlords in the US and UK. A five-year-old Webflow build redesigned, migrated onto a component-driven framework, and handed to a marketing team that now builds its own pages with AI.

 

- [Autohive: a website that keeps pace with their marketing team](/case-studies/autohive/)

An AI-agent company's first website, built on a component framework their designers, marketers and agents could all work in, so their marketing team builds its own landing pages and updates without waiting on anyone.