Autohive: a website that keeps pace with their marketing team
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8
A/B tests run on the live site in their first month of testing
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1.9x
more pricing-card conversions from a pricing page test
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1,250+
pages built on the site, from CMS templates and static pages
A first website built on a component framework their marketing team runs themselves, with their own AI agents and Split testing plugged straight in.
Where they started
Autohive builds AI agents that take repetitive work off a team's plate, and they needed their first website. They partnered with Signal Studio because they wanted an agency that could match the speed of an AI automation company. Their marketing team ships constantly: launch pages, partner programmes, webinars, live build sessions, new campaigns every few weeks. They wanted a Webflow site that kept that pace from day one, and one their own people could change quickly without being afraid of breaking it the week before a launch.
What we built.
We built the site on Lumos, a component-driven Webflow framework, so every section is a component with its own settings and every new page is assembled from parts that already work. That structure let us generate pages at scale for them, from partner and ambassador programmes to a new pricing page, and keep the site optimised for performance as it grew. It also carried their event calendar: they ran webinars and Build It Live sessions regularly, and each one needed its own page, registration form and countdown, live in days rather than weeks. We also integrated Split, the A/B testing tool we built for Webflow, so changes to key pages could be tested against the version they replaced and the team could see what actually worked before it shipped.
What their team does now themselves.
Because the site is built from components, their marketing team builds its own landing pages and makes its own updates: a new campaign page, a webinar, a copy change, published the same day by the people who wrote it. Their designers clean up and extend pages the same way. We connected the site to Webflow over MCP, so their own AI agents can make changes to it directly. And their product can connect to the site too: Autohive runs its own agents against the site to audit pages and create content in the CMS. The company that builds agents now has agents working on its own website.
The result.
We built their first website with their team and worked alongside them for over a year: shipping pages, running tests, and tightening the system each month. Along the way their marketing team went from sending us requests to building landing pages and making updates themselves, with the system keeping every page on brand. That is the point: a marketing team that runs its own website, not one that waits on an agency.
[ Signal Studio - Digital & AI partner ]
