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Fabit: a website that finally shows the work

  • 8 weeks

    from kickoff to launch

  • 16

    pages designed and built, with new projects added through the CMS

  • 4

    industry pages for architecture, interior design, construction and real estate

An image-first redesign aimed at architects, interior designers and high-end builders, and the first job enquiries through the site in a long time.

Where they started

Fabit is an Auckland photography and video production studio, and its work is the kind you have to see. The old website did not let anyone see it: too little imagery, and layouts that undersold the quality of every shoot. Real estate is their bread and butter, but those clients find Fabit on Instagram and rarely visit the website. So the website had a different job: win the clients Fabit wanted more of, architecture practices, interior designers and high-end construction firms, buyers who judge a studio by the work and by how it is presented.

The Fabit home page on a screen against stone: "Imagery that brings emotion."
The Fabit "Our clients" page on a deep green ground.

What we built.

We designed the site the way architects and interior designers present their own work: editorial, image-first, with the projects leading every page and the copy stepping back. Each industry they serve got its own page, with enough depth to speak to that buyer and to rank for what they search. We built it in Webflow on Mast, a component-driven framework, with animations and interactions that move with the imagery instead of competing with it, and set up tracking so every booking enquiry is measured. From kickoff to launch took eight weeks.

The Fabit featured projects list over a photograph of a house, with the mobile menu beside it. A single lit interior detail from a Fabit project, framed in black. The Fabit services page on a laptop beside a concrete house: architectural photography and video.

What their team does now themselves.

New work goes live the way it should for a studio that shoots every week: a finished project is a new CMS entry, and the page builds itself around the imagery. We also built Claude skills for maintaining the site, so the team can update pages and add work by describing the change, on the same components the site was built from.

The Fabit projects index, a grid of interiors and exteriors. A Fabit article open on a phone resting on a rust-coloured sofa.

The result.

A website that finally shows what Fabit can do, built for a different kind of client. For the first time in a long time, Fabit is getting job enquiries through its website. With real content on the pages that matter, the site has started to show up in search for the work they want more of.

A Fabit project page in a browser window, open on a kitchen interior.

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The Fabit "Our clients" page on a deep green ground.
The Fabit featured projects list over a photograph of a house, with the mobile menu beside it.
A single lit interior detail from a Fabit project, framed in black.
The Fabit services page on a laptop beside a concrete house: architectural photography and video.
The Fabit projects index, a grid of interiors and exteriors.
A Fabit article open on a phone resting on a rust-coloured sofa.
A Fabit project page in a browser window, open on a kitchen interior.

[ Signal Studio - Digital & AI partner ]

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# Fabit: a website that finally shows the work

 

How we redesigned Fabit's website around their imagery, built it in Webflow on a component framework in eight weeks, and aimed it at architecture firms.

 

- Industry

Photography and videography

 

- Service

Website design, Webflow development, CRO

 

- Platform

Webflow, Mast framework

 

- Delivery

8 weeks

 

- Location

Auckland, New Zealand

 

- Company size

1-10 employees

 

 

- from kickoff to launch

 

- pages designed and built, with new projects added through the CMS

16

 

- industry pages for architecture, interior design, construction and real estate

4

 

 

An image-first redesign aimed at architects, interior designers and high-end builders, and the first job enquiries through the site in a long time.

 

## Where they started

 

Fabit is an Auckland photography and video production studio, and its work is the kind you have to see. The old website did not let anyone see it: too little imagery, and layouts that undersold the quality of every shoot. Real estate is their bread and butter, but those clients find Fabit on Instagram and rarely visit the website. So the website had a different job: win the clients Fabit wanted more of, architecture practices, interior designers and high-end construction firms, buyers who judge a studio by the work and by how it is presented.

 

## What we built.

 

We designed the site the way architects and interior designers present their own work: editorial, image-first, with the projects leading every page and the copy stepping back. Each industry they serve got its own page, with enough depth to speak to that buyer and to rank for what they search. We built it in Webflow on Mast, a component-driven framework, with animations and interactions that move with the imagery instead of competing with it, and set up tracking so every booking enquiry is measured. From kickoff to launch took eight weeks.

 

## What their team does now themselves.

 

New work goes live the way it should for a studio that shoots every week: a finished project is a new CMS entry, and the page builds itself around the imagery. We also built Claude skills for maintaining the site, so the team can update pages and add work by describing the change, on the same components the site was built from.

 

## The result.

 

A website that finally shows what Fabit can do, built for a different kind of client. For the first time in a long time, Fabit is getting job enquiries through its website. With real content on the pages that matter, the site has started to show up in search for the work they want more of.

 

// Signal Studio - Digital & AI partner

## Related case studies

 

- [Future of Marketing Work: a brand and website for a three-way event](/case-studies/future-of-marketing/)

An Auckland event on how marketers adapt to digital transformation and AI, brought together by a university, the AI community and an events group. We made the brand, the website and the print.

 

- [Pacific Health: a refreshed brand, website and ordering app](/case-studies/pacific-health/)

One of the largest natural health supplement distributors in New Zealand and Australia, with a brand unchanged since the early 90s. We refreshed it end to end and redesigned their website and ordering app.

 

- [Landlord Studio: one system for two markets, run by their marketing team](/case-studies/landlord-studio/)

Property management software for landlords in the US and UK. A five-year-old Webflow build redesigned, migrated onto a component-driven framework, and handed to a marketing team that now builds its own pages with AI.