# Brand

Signal Studio's logo, colour palette, typefaces and usage rules. Download the marks, copy the exact hex values, and keep the brand consistent everywhere.

## 01. Logo

Two marks, two backgrounds, no exceptions. Dark files on dark, light files on light, SVG as the source format.

### Wordmark, dark background

- SVG: https://www.signalstudio.co.nz/brand/signal-studio-wordmark-dark-bg.svg
- PNG: https://www.signalstudio.co.nz/brand/signal-studio-wordmark-dark-bg-2x.png

### Wordmark, light background

- SVG: https://www.signalstudio.co.nz/brand/signal-studio-wordmark-light-bg.svg
- PNG: https://www.signalstudio.co.nz/brand/signal-studio-wordmark-light-bg-2x.png

## 02. Brand color

Yellow as the primary color

| Hex | Token | Label reads |
| --- | --- | --- |
| `#161712` | `--color-ink-950` | light |
| `#CFED4C` | `--color-brand-500` | dark |

## 03. Colors

Click any hex value to copy it.

| Hex | Token | Label reads |
| --- | --- | --- |
| `#CFED4C` | `--color-brand-500` | dark |
| `#161712` | `--color-ink-950` | light |
| `#F5F5F5` | `--color-smoke-100` | dark |
| `#000000` | `--color-black` | light |
| `#212121` | `--color-ink-900` | light |
| `#FFFFFF` | `--color-paper` | dark |
| `#CCCCCC` | `--color-neutral-300` | dark |
| `#666666` | `--color-neutral-500` | light |

## 04. Typography

One family carries everything. Body copy sits one weight down, and monospace is reserved for AI mode.

### Primary font for human mode

Typeface: **Switzer**

- Get the font: https://www.fontshare.com/fonts/switzer

### Primary font for AI mode

Typeface: **Azeret Mono**

- Get the font: https://fonts.google.com/specimen/Azeret+Mono

## 05. Usage

Most of the rules come down to restraint. Sharp corners, sentence case.

### Do's

- Use dark-background files on dark backgrounds, light-background files on light.
- Keep sentence case on every piece of UI text.

### Don'ts

- Recolor the logo to anything outside this palette.
- Place a dark-background mark on a light background, or the reverse.

## 06. Downloads

Everything on this page, packaged. A zip for humans and a markdown twin for agents.

### Every variant in both formats

- Download Zip: https://www.signalstudio.co.nz/brand/signal-studio-brand.zip

### The same assets ready to paste

- Read brand.md: https://www.signalstudio.co.nz/brand.md

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Rendered for humans at https://www.signalstudio.co.nz/brand/